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April 18, 2008

Suck it up! Great Work does not require Great Resources.

[Sunspots] The type edition - (37signals): "‘Sometimes greatness comes from not having resources’

‘To illustrate his point, [Director Doug Liman] recalled a commercial he was shooting for Nike in the late 1990s starring golfer Tiger Woods. Liman noticed Woods bouncing a ball on the edge of a club during breaks from shooting. Liman grabbed a shoulder-held camera and, away from the crew, asked Woods to bounce the balls while being filmed…The shot, which became a classic, was natural, unrehearsed, and driven by imagination rather than millions of studio dollars, Liman said.’"

(Via 37signals.)

The White Stripes, an amazing band, are another great example of embracing constraints. As previously mentioned in the 37signals blog, "The White Stripes embrace restraints by sticking to a simple formula: two people, streamlined songs, childlike drumming, keeping studio time to a minimum, etc."

Embracing and working within constraints can be a wonderful thing if you have the right attitude.

--
Bill Carroll

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